Cincoro

Cutting through the clutter of celebrity tequila brands.

industry

Spirits

role

creative director

output

experiential content

Career website, Employer Value Proposition

Social media, brand manifesto, microsite

video scripts, storyboarding, developer relations

White Papers, Content Strategy

Pitch Deck, Event Marketing, On-premise activations

social media, blog posts, web pages

website content, white papers, blog posts

George Clooney. The Rock. Kylie Jenner. Bryan Cranston. Celebrity tequila is a crowded space. So when Michael Jordan and four other NBA owners started their own tequila company, I was there to help them find a way to help their brand stand out among the stars.

Liquor brands are chosen by the stories they tell. Working with The Charles advertising agency, I was tasked to tell Cincoro's origin story.

Cincoro translates to "five rings". And so the story of Cincoro Tequila is the passion and competitive spirit its five owners share as they each chase their next championship ring.

Event manifesto

Custom invitation

An Essential guide to hybrid work get ready today to do tomorrow's work a blueprint for an uncertain world The new office for the way people want to work HP Services

An essential guide to hybrid work

To succeed in today’s world of work, organizations must integrate hybrid employees seamlessly across different roles and locations.

This guide lays out how businesses can take the first step in designing flexible workspaces to empower connected workforces.

read white paper

Impressions
37.3k

Audience
ITDMs, tech purchasers

Get ready today to do tomorrow's work

Yesterday’s devices weren’t built to handle the demands of today. They’re harder to support, easier to hack, and don’t include the collaboration features employees need.

Work is better when you use devices built to meet modern demands. It's why HP's workflow solutions equips today’s worker with the tools they need to do the work of tomorrow.

read white paper

Gated downloads
‍4.4k

MRR after launch
$3M

A BLueprint for an uncertain world

Hybrid work is here to stay. The challenge now is building out a foundation of collaboration that makes a hybrid workforce feel at home.

This white paper lays out the four pillars of this foundation -- connected, productive, secure, and flexible -- so businesses can adapt offices to their workforce, and not the other way around.

read white paper

Downloads
7.2k

Pipeline generated from all content
$1.5m

the new office for the way people want to work

Bad meetings aren’t just annoying, they’re bad for business. Ideas get lost; morale stifled. Those remote workers who aren’t in the physical meeting room feel excluded and frustrated.

But making the right choices can help employees be in the room -- from any room.

read white paper

Evergreen views per month
‍1.2k

Audience
Tech procurement managers

HP Services

When IT is at its best, so are your people. This piece articulates how HP's tech services support workforces with smooth, continuous endpoint experiences that streamline productivity.
‍

read white paper

Eyeballs
3.4k

Target Audience
CISOs

ai + jobsite safety product pages technical content customer stories

Safety AI

As part of DroneDeploy's Safety AI gtm campaign, this article explores how AI is purpose-built to protect workers, fortify compliance, and support a culture of safety.

awareness: blog post consideration: product page evaluation: demo video

Deals influenced in pipeline
‍11%

Engagement rate to take meaningful action
1.7%

Product pages

Working in partnership with Boston Dynamics, DroneDeploy's industrial inspection platform captures frequent and consistent data on assets that need regular monitoring in ways which scale up site visibility while dialing down man hours.

ground robotics page industrial inspection dock automation

Share of MRR
$2.5m

Deals influenced in pipeline
‍8.5%

technical content

Reality capture tools are getting a reality check. General contractors are waking up to the fact that single-use tools and tech create more problems than they solve -- clogged processes, redundant training, and fragmented visibility.

reality capture white paper guide to facade inspections underground utilities

Funnel Stage
Awareness

Pipeline supported
~$12m

Customer stories

Customer stories ranging from civil construction to solar farms to engandered penguins.

Archer western stockpiles OnSight solar farms Tawaki trust penguins

Total eyeballs
6.5k

Share of MRR
$850k

financial infographics general electric turboprop cybersecurity pages healthcare hardware Pendo product cloud webinar creative brief

financial infographics

Ain't nobody got time for 50-page .pdfs. Working with Goldman Sachs' and LendingClub's marketing teams, I spun up content taken from stodgy macroeconomic reports into engaging, experiential content written from the mobile state outward.

Goldman Sachs | Climate change infographic Lending Club | Financial health insights

Roles
Content strategist, UX writer

Combined eyeballs
219k

general electric

Designing technical content for GE's aviation division included layering benefits across hover states, data visualizations, and interactive quizzes.

aviation turboprop digital transformation unplanned downtime

Roles
Content designer, writer

Combined eyeballs
60k

Cybersecurity clients

Product dashboards created for Ceros's cybersecurity clients. Topics ranged from evaluating threat events, zero-trust frameworks, and triaging risks across operational technologies.

Tenable | Measuring cyber risks
Tenable | Insights for your OT strategy
Cylance | Endpoint platform dashboard

Audience
CISOs, CTOs

Roles
Copywriter, content designer

Healthcare hardware

Working with Abbott Pharmaceutical's product team, we helped market two devices vital to our most vulnerable populations: premature infants and Parkinson's patients.

‍

DBS Infinity Piccolo Amplatzer

Role
Content designer, creative lead

Eyeballs
5.6k

Pendo Product Cloud

Digital transformation is a buzzy term everybody uses but nobody can quite define. For Pendo, digital transformation is defined in the relationships within the cloud -- software, infrastructure, and microservices -- which support a product's entire lifecycle.
‍

Product Cloud eBook State of Product Leadership Report

Audience
Executives, ITDMs

Eyeballs
2.6k

content strategy webinar

Writing for a digital experience can feel like wearing clothing two sizes too small. This self-produced webinar shows you how to tailor your words to fit comfortably --- and look flattering -- in a Ceros experience.

‍

watch video

let's make this brief

Filling out a project brief should be a task closer to ordering pizza toppings than writing a college entrance essay.

This brief was created with the client's convenience in mind -- and was the tip of a creative spear wielded by a content studio conquering 300+ deliverables yearly.

view brief

performance gtm dogfooding chronicles great moments in application monitoring product instrumentation discover gtm collaboration content sell sheets

performance GTM

Product releases run the risk of getting bogged down in their own technical benefits. For Sentry’s Performance monitoring release, this meant turning jargony features (such as improved visibility into p95 response times) into a simple, differentiating insight.

Here's how we applied see slow faster down the funnel:
‍

How Slow is Slow (awareness) blog post (consideration)Product page (evaluation)Webinar (nurture)

Total eyeballs

57k

Product MRR after launch

$3.2m

dogfooding chronicles

Dogfooding is the practice of sampling your own product before the public does. For actual dogfood executives, this means chowing down on their own kibble as a literal gut-check. For Sentry, this meant developers using their own application monitoring platform as a way to troubleshoot hiccups in the codebase.
‍

Go-getting lazy loading How Sentry makes Sentry performant Patching a flood of 404's

Attributed ARR
4.2m

Featured in
Business Insider, dev.to, OpsMatters

Great moments in application monitoring

The consequences of poor application performance are both real and terrifying: lost customers, lost trust from your team, and lost confidence in your abilities.

It’s why every developer remembers those moments where their solution improves both process and performance -- and why Sentry celebrates their Great Moments in Application Monitoring:
‍

Great moments in APM Riot Games tackle.io eventbrite

Total eyeballs

27k

Deals influenced in pipeline

instrumentation by language

A dev tool is only as good as its ability to speak the language of its developers.
‍

why debugging javascript sucks (and how Sentry helps)python 3 compatibility measuring UX with Web Vitals jamstack + netlify: how the pieces fit

DiSCOVER GTM

To get the right answer, you have to ask the right question. Enter Discover, Sentry’s new query builder. It helps you analyze raw event data across your application.

For example, if you want to understand which parts of your code are responsible for triggering the most errors, use Discover to analyze everything from errors by release to slowest transactions by end user.

‍

Measuring success with Sentry Asking the right query with Discover Documentation

collaboration content

Elevating the voices of Sentry's engineers and product marketers into consumer-facing content.

converting Sentry's codebase to typescript Finding and fixing django problems in n+ 1 continuous improvement in native recruiting devs to vienna

One Sheets

Technical content to support sales teams as they advocate for the developer .
‍