Ceros

Content written for the screen – instead of the page.

industry

Enterprise SaaS

year

2019

services

experiential content

Career website, Employer Value Proposition

Social media, brand manifesto, microsite

video scripts, storyboarding, developer relations

White Papers, Content Strategy

Pitch Deck, Event Marketing, On-premise activations

Developer Relations

website content, white papers, blog posts

Ceros is a B2B content creation platform — think Photoshop for front-end code. But many Ceros customers in trial were suffering from blank platform syndrome: that is, while they appreciated Ceros's capabilities, they didn't understand how to apply the platform toward their marketing initiatives.

As content strategist, I was tasked to lead the creative conversation during a client’s trial period. I approached this by relating to clients that static content written from a paper perspective – even if well-written and strategic – is viewed by their customers as merely lumps of words.

From writing strategic briefs to pitching experiential activations, I was central to turning static .pdfs into interactive, mobile-friendly content in ways which showcased the Ceros platform.

Event manifesto

Custom invitation

An Essential guide to hybrid work get ready today to do tomorrow's work a blueprint for an uncertain world The new office for the way people want to work HP Services

An essential guide to hybrid work

To succeed in today’s world of work, organizations must apply a hybrid work strategy seamlessly across different roles and locations.

This guide lays out how businesses can take the first step in designing flexible workspaces to empower connected workforces.

Eyeballs
5.6k

Audience
ITDMs, tech purchasers

Get ready today to do tomorrow's work

Yesterday’s devices weren’t built to handle the demands of today. They’re harder to support, easier to hack, and don’t include the collaboration features employees need.

Work is better when you use devices built to meet modern demands. It's why HP's workflow solutions equips today’s worker with the tools they need to do the work of tomorrow.

Eyeballs
4.4k

Audience
ITDMs

A BLueprint for an uncertain world

Hybrid work is here to stay. The challenge now is building out a foundation of collaboration that makes a hybrid workforce feel at home.

This white paper lays out the four pillars of this foundation -- connected, productive, secure, and flexible -- so businesses can adapt offices to their workforce, and not the other way around.

Eyeballs
7.2k

Roles
CIOs, ITDMs

the new office for the way people want to work

Bad meetings aren’t just annoying, they’re bad for business. Ideas get lost; morale stifled. Those remote workers who aren’t in the physical meeting room feel excluded and frustrated.

But making the right choices can help employees be in the room -- from any room.

Eyeballs
11.2k

Audience
Tech procurement managers

HP Services

When IT is at its best, so are your people. HP's tech services supports your workforce the smooth, continuous endpoint experiences needed for anytime and anywhere productivity.
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Eyeballs
3.4k

Target Audience
CISOs

ai + jobsite safety Reality capture white paper underground utilities blog ground robotics webpage Guide to facade inspections Cybersecurity page measuring stockpiles

Safety AI

As part of DroneDeploy's Safety AI gtm campaign, this article explores how AI is purpose-built to protect workers, fortify compliance, and support a culture of safety.

Eyeballs
4.6k per month

Funnel Stage
‍Top (awareness)

Reality Capture White Paper

Reality capture tools are getting a reality check. General contractors are waking up to the fact that single-use tools and tech create more problems than they solve -- clogged processes, redundant training, and fragmented visibility.

This white paper unpacks how the slow creep of implementing point solutions raises their price far beyond the price tag.

Pipeline supported
$XXm

Funnel Stage
Awareness

within striking distance:
risks and consequences of Underground utilities

Construction teams need to know what lies underground, before breaking ground. This article digs into the hazards surrounding manually inspecting underground utilities -- and how drones prevent costly utility strikes.

Eyeballs
6.5k

Pipeline Supported
‍750k (New and expanded)

ground robotics page

Working in partnership with Boston Dynamics, DroneDeploy's industrial inspection platform captures frequent and consistent data on assets that need regular monitoring in ways which scale up site visibility while dialing down man hours.

Increase in demo requests
46%

Ultimate Guide to Facade Inspections

The tools we use are constantly being phased out for better ones. Yet when it comes to facade inspections, construction teams have been hoisting people on the same swing stages and boom lifts for years.

There's a better way with reality capture. This piece shows how drones are able to changing the nature of inspections, translating real-time site conditions into actionable data so teams can perform safer site inspections with greater frequency.

Eyeballs
5.4k

Funnel Stage
Consideration

cybersecurity page

You have drones watching your jobsite, but who's watching the data those drones capture? DroneDeploy's best-in-class security safeguards customer data by weaving multiple layers of protection at all stages of the reality capture process.

Eyeballs per month
2.4k

Funnel Stage
Consideration

Customer Story

Assessing stockpile levels is crucial for proper supply chain management. By knowing how much material is present on site, surveyors and GCs can optimize production schedules while reducing storage costs.

Eyeballs
3.2k

Funnel Stage
Evaluation

Goldman sachs inforgraphics general electric turboprop lending club financial health cybersecurity pages healthcare hardware Pendo annual report self-directed webinar creative brief

goldman sachs infographics

Ain't nobody got time for 50-page .pdfs. Working with Goldman Sachs' marketing team, we spun up content taken from stodgy macroeconomic reports into engaging, experiential content written from the mobile state outward.

Climate change infographic Music In The Air

Combined eyeballs
219k

Roles
Content strategist, creative lead

general electric Turboprop

Designing technical content for GE's aviation division included layering benefits across hover states, data visualizations, and interactive quizzes.

Aviation turboprop digital transformation unplanned downtime

Combined eyeballs
60k

Roles
Content designer, writer

Lending Club Financial Health

LendingClub conducted a 5,000-person study into Americans’ financial health. Our experiential content took the collective temperature of their respondents, then provided some tips on how they can improve financial wellness.

Financial QoL infographic Financial health quiz

Combined eyeballs
29k

Roles
Copywriter, content designer

Cybersecurity clients

Product dashboards created for Ceros's cybersecurity clients. Topics ranged from evaluating threat events, zero-trust frameworks, and triaging risks across operational technologies.

Tenable | How to measure and manage cyber risks
Tenable | Insights to guide your OT strategy
Cylance | Enpoint security platform dashboard

Audience
CISOs, CTOs

Roles
Copywriter, content designer

Healthcare hardware

Working with Abbott Pharmaceutical's product team, we helped market two devices vital to our most vulnerable populations: premature infants and Parkinson's patients.

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DBS Infinity Piccolo Amplatzer

Eyeballs
5.6k

Role
Content designer, project lead

Pendo Product Cloud

Digital transformation is one of those buzzy terms everybody uses but nobody can quite define. For Pendo, digital transformation exists in the relationships within the cloud -- software, infrastructure, and services -- that support a product's entire lifecycle.

These gated teaser pieces point out the areas where product management is becoming more data-driven, and how shared layers of product data can transform collected data into actionable intelligence.

Product Cloud eBook State of Product Leadership Report

Eyeballs
5.6k

Audience
Executives

content strategy webinar

Writing for a digital experience can feel like wearing clothing two sizes too small. This self-produced webinar shows you how to tailor your words to fit comfortably — and look flattering — in a Ceros experience.

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watch video

let's make this brief

Filling out a project brief should be a task closer to ordering pizza toppings than writing a college entrance essay.

This brief was created with the client's convenience in mind -- and was the tip of a creative spear wielded by a content studio conquering 300+ deliverables yearly.

view brief

dogfooding chronicles see slow faster great moments in application monitoring instrumentation by language discover query builder social media sell sheets

dogfooding chronicles

Dogfooding is the practice of sampling your own product before the public does. For actual dogfood executives, this means chowing down on their own kibble as a literal gut-check. For Sentry, this meant developers using our own application monitoring platform as a way to troubleshoot and think through hiccups in the codebase.
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Tracing it's slow, to what's slow How Sentry's Performance makes Sentry performant Patching a Flood of 404s Go-getting Lazy Loading

Pieces of syndicated content

Featured in:

Business Insider, dev.to, OpsMatters

See slow faster

Product releases run the risk of getting bogged down in their own technical benefits. For Sentry’s Performance monitoring release, this meant turning jargony features (such as improved visibility into p95 response times) into a simple, differentiating insight.

Here's how we applied see slow faster down the funnel:
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How Slow is Slow (awareness)See Slow Faster press release + blog (consideration)Product page (evaulation)

Total eyeballs

57k

Roles

copywriter, brand strategist

Great moments in application monitoring

The consequences of poor application performance are both real and terrifying: lost customers, lost trust from your team, and lost confidence in your abilities.

It’s why every developer remembers those moments where their solution improves both process and performance -- and why Sentry celebrates their Great Moments in Application Monitoring:
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Great moments in APM tackle.io customer story Riot Games customer story Eventbrite customer story

Total eyeballs

27k

Roles

copywriter, SEO strategist

instrumentation by language

A dev tool is only as good as its ability to speak the language of its developers.
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Why Debugging Javascript sucks -- and what you can do about it Python 3 compatibility Measuring User Experience with Web Vitals Jamstack + next.js: how the pieces fit

Total eyeballs

43k

Roles

copywriter, content strategist

query builder

To get the right answer, you have to ask the right question. Enter Discover, Sentry’s new query builder. It helps you analyze raw event data across your application.

For example, if you want to understand which parts of your code are responsible for triggering the most errors, use Discover to analyze everything from errors by release to slowest transactions by end user.

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measuring success with sentry

asking the right query with discover

documentation

Social media