I am what ai ain't.

Your customers deserve better than to read robot. They deserve a human voice: one which intrigues with thought, not inundates with data; which piques curiosity instead of piling up words; and which doesn't regurgitate what's previously been written, but speaks new truths into existence that only you  can say.



copywriter
developer relations
brand storyteller
content designer
video script writer
Acema
SEO copywriter
content manager
content strategist
growth marketing writer
social media writer
e-commerce writer
b2b writer
technical writer
product copywriter
brand writing specialist
proofreader
UX writer
Revax
associate creative director
brand identity
content marketing specialist
copy supervisor
content developer
seo conversion writer
thought leadership writer
UX writer
AI content strategist
copywriter
content engineer
ai content creator
technical writer
content strategist
b2b writer
sales enablement writer
experiential writer
seo conversion writer
brand writer
content marketer
content writer
blog writer
content engineer
ai content creator
content activations
copy supervisor
technical writer
content marketing manager
copywriter
The writing profession is being minced into futility. Writers are now being evaluated by - and valued for - their ability to contort themselves into fragmented roles. Put another way, how marketing content is formed matters more than how well it functions.

This is silly. Pigeonholing writers this way undercuts what businesses really need from them: effective, strategic thought. Because that's all writing is: concentrated thinking.

The fact I have performed the above scrolled roles doesn't matter. What does is the manner in which I've performed them: by achieving consensus on what to do, thinking deeply on how to do it, then executing on those thoughts with savage, strategic language.

Sentry

Copy and strategy to help elevate an application monitoring platform from startup to unicorn.
the work
gtm campaign copy
brand strategy
social media
syndicated blogs
instrumentation guides
output
copywriting
content strategy
developer relations
    roles

DroneDeploy

Growth marketing content increasing the visibility of reality capture software.
the work
white papers
product pages
customer stories
video content
output
copywriting
content design
content strategy
   roles

Airbnb

Articulating Airbnb's hospitality as an employer.
the work
web copy
microcontent
strategic decks
strategic decks
output
copywriting
content design
creative direction
   roles

Ceros

Leading content for a content creation platform.
the work
experiential content
creative briefs
infographics
product pages
output
copywriting
content strategy
creative direction
   roles

HP

Positioning HP's videoconferencing suite as the IT solution for hybrid workplaces and remote workforces.
the work
white papers
brand strategy
content activations
content audits
output
copywriting
content strategy
proofreading
   roles

Cincoro tequila

Laying the brand foundation for a tequila owned by five NBA owners.
the work
brand manifesto
social media
website redesign
product descriptions
output
copywriting
brand strategy
creative direction
   roles

Google

Instrumentation videos for gPay premiere.
the work
videos
storyboards
scripts
output
copywriting
brand strategy
creative direction
   roles